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Senin, 18 Juni 2012

The Surui Cultural Map

This week we're at Rio+20, the United Nations Conference on Sustainable Development. We're sharing a series of posts about our activities at the conference on the Green Blog; in this cross-post we've gone into more detail about one announcement taking place there. -Ed.

This week at the Rio+20 conference, the Surui tribe of the Brazilian Amazon are launching their Surui Cultural Map on Google Earth. This represents the culmination of a unique five-year collaboration between the Surui people and Google, which began in June 2007 when Chief Almir Surui first visited Google and proposed a partnership. The story of that visit, and the remarkable project that followed, are told in a new short documentary also launching here at Rio+20: “Trading Bows and Arrows for Laptops: Carbon and Culture.”



Training the Surui youth as mapmakers
Over three visits to the Surui territory between 2008 and last month, our Google Earth Outreach team taught Surui youth how to take photos and videos and to collect stories from their elders (such as from the time before first contact with the modern world). Then they learned how to upload these to the Google cloud using tools like Picasa, Docs, and YouTube. From there we used Spreadsheet Mapper 3 to bind it all together to create a Google Earth KML of their map, which contains almost 300 sites.

Map highlights
Through this project, my team has learned that maps are an expression of culture. Mapmakers refer to the “atomic element” of a map as a point of interest, or POI. The Surui mapmakers created POIs that reflect their traditional culture’s close interdependency with their forest home. So instead of hotels and gas stations, on the Surui map you’ll find the locations of parrots and toucans, or the three kinds of trees necessary to make their bows and arrows. You’ll learn where to find the Acai trees (which provide delicious fruit as well as the thatch for their maloca longhouses), the locations of good hunting grounds for the porcao (wild pig), and where the jaguar roam (jaguars have particular spiritual significance to the Surui people and figure in their creation myth). There are also sites and stories of historical battles with other tribes and with the white settlers who started arriving after “first contact” in 1969. Here’s an example POI for the Jenipapo tree:

The text reads: “Jenipapo fruit is produced by the jenipapo tree, which reaches twenty feet high. From the meaty part of the green fruit, an ink is extracted with which human skin can be painted. This makes the fruit very important for the Surui, because the art of painting is always included in everything that they do, especially in celebrations and rituals. The art of painting is one of the things most valued by Paiter. Each occasion calls for a different type of painting.”

Here’s a rich storytelling tour of the Surui Cultural Map, narrated by Chief Almir and the Surui youth who were the star mapmakers:



As Chief Almir says at the conclusion of the Surui people’s Google Earth tour:
Without the forest, our entire culture would disappear. And without our culture, the forest would have disappeared a long time ago. It’s important to live in a sustainable way and to strengthen those whose livelihoods directly depend on a healthy ecosystem. We have a 50-year sustainability plan, which includes solutions for our territory. An example is the Surui Carbon Project, which uses technology to monitor the carbon stock of forest and trade it in the market for carbon credits. Our hope is that we can come together virtually and in person, and that we can find and implement solutions together.
It’s been a great honor for us to work with the Surui people and to experience their world view, especially to see how they blend their traditional knowledge and culture with modern technology. We’ve learned from Chief Almir that partnerships, consensus and collaboration are central; in that spirit, we’d like to thank our partners on this project: ECAM, Kanindé and Brazilian filmmaker Denise Zmekhol, who has documented the life of the Surui people for more than twenty years.

You can watch a video of the  tour or download it in English or Portuguese. To learn more about the Surui tribe, known as “Paiter Surui,” please visit www.paiter.org.



(Cross-posted from the Green Blog)

Selasa, 22 Mei 2012

A world of opportunity at the G(irls)20 Summit

We’re pleased to have Farah Mohamed join us today to talk about her organization, the G(irls)20 Summit, of which Google is a proud sponsor. The mission of the G(irls)20 Summit is to showcase how girls and women can impact a country’s economic prosperity, political stability and social innovation. - Ed.


Research shows that investing in girls and women can help the global economy. Consider the following examples:
  • According to Plan UK, an extra year of education increases a girl’s income by 10 to 20% and is a significant step on the road to breaking the cycle of poverty.
  • In Kenya, adolescent pregnancies cost the economy $500 million per year, while investing in girls could potentially add $32 billion to the economy (NIKE Foundation, 2009, Girl Effect).
  • If men and women had equal influence in decision-making , an additional 1.7 million children would be adequately nourished in sub-Saharan Africa (International Labour Organization, 2009).
These are significant estimates, and they highlight a real opportunity for global economic growth. That’s why the G(irls)20 Summit is working with Google and many other corporate and foundation partners to empower girls and women.

Launched in 2010 at the Clinton Global Initiative, the G(irls)20 Summit precedes the G20 Leaders Summit, and brings together one girl aged 18 to 20 from each G20 country plus the African Union. The delegates attend workshops and participate in panel discussions to come up with tangible, scalable solutions for how to engage and empower girls and women around the world. Then, at the end of the summit, they lead a press conference and present a set of recommendations for the G20 leaders to consider.

This year, the Summit will take place in Mexico City from May 28-31. But the impact of the Summit will be ongoing, thanks in part to the power of the Internet and social media. Take past Summit participants July Lee of the U.S. and Noma Sibayoni of South Africa, who launched Write With A Smile to encourage teens to continue with their education. Or Riana Shah of India who co-founded Independent Thought & Social Action (ITSA India), an education reform organization that aims to empower socially responsible youth leaders. And the African Union’s Lilian Kithiri continues to persevere creating awareness around reproductive health to communities living in the rural areas of Kenya.

There are a few ways you can experience the Summit:
Whether you’re a girl, boy, woman or man, we all have a role to play in empowering girls and women. As UN Under Secretary-General Michelle Bachelet once said, “gender equality and women’s empowerment are goals in their own right and central to all other goals—must be more than a mantra. It must become a lived reality for women and men and boys and girls in all countries.”

Senin, 13 Februari 2012

Brazil’s Carnival goes social with Google

While you may have heard of Brazil’s Carnival (or Carnaval), not everyone will have the chance to fly to Brazil to experience what are arguably the largest annual street festivals (+ music concerts + dance parties + culture fests) in the world.

Every year, Brazilian cities compete to be the country’s top Carnival destination: This year, we’re bringing you the sights, sounds and energy of Brazilian Carnival directly from the streets of Salvador (Brazil’s first capital and one of the oldest cities in the the Americas) through Google+, YouTube and Orkut.

From February 16 to 21—the height of the festival and the peak of Brazil’s summer—you’ll be able to:
  • Watch the festivities wherever you are in the world on the Carnival YouTube Channel. Starting Thursday, February 16, you’ll have access to everything from a live transmission of the streetfest to videos of bands who have traveled to Salvador to host the party. You’ll even be able to chat with other YouTube users who are watching the party with you from around the world through a map we’ve integrated just for the occasion.
  • Chat with bands and watch live interviews on Google+. Chat with some of the Brazilian bands who have joined the festivities in real time by sending questions via Google+ and Orkut. You’ll also be able to watch celebrity interviews running live throughout the week on the AoVivo (live) Google+ Page and transmitted simultaneously on YouTube and Orkut.


Even if you didn’t have a chance to get a plane ticket to Brazil, there’s no reason not to experience the energy of this year’s 2012 Carnival. Find out more about how you can be part of the party on +AoVivo, Orkut or on our Carnival YouTube Channel.



(Cross-posted from the YouTube blog)